We continue to work closely with Freedom To Exist to create strong imagery for their lifestyle brand. We have built a strong relationship whilst working together on a range of briefs, fulfilling their campaign, social media and ecommerce needs.
We added shadowing in the background for a more natural finish to accompany their timeless and minimalist branding ethos. Creating great watch photography is a highly skilled job due to the combination of different materials and surfaces.
When FTE's first 30:ED was shot, we tailored each angle to highlight the product's different unique design elements. When the 40:ED was later released, we mimicked this original shooting style whilst considering the larger watch faces.
After being contacted by FTE to shoot their Winter and Christmas campaigns, both our teams met and created inspiration boards, taking a highly collaborative approach to invent a visual strategy which would fulfil their marketing needs.
On the location shoot, with our client present, we bacame pro-actively involved in all aspects of production, including art direction, styling and prop sourcing. Our team continually adapted throughout the day to create multiple set designs.