Birkenstock stands for excellent comfort, high functionality and extraordinary quality. When approached to shoot the new range, we were excited to work for such a prestigious institution, where their views on quality reflected our own.
We capture each piece in a way that highlights the quality and character of that product. The key elements are either brought to our attention during briefing or clients trust in our knowledge to pick out any important features.
As with most of our projects, consistency was a crucial factor. We always take the time to light and style every product to ensure they are positioned in exactly the same location throughout the shooting process. This creates unity throughout the range.